The idea of this project was to reimagine what city branding could look like for a smaller town with lots of locals. The main goal conceptually was to make an already charming town appealing and stand out to potential tourists. The logo and supporting elements were designed by focusing on the beautiful river views and nature that Newburgh has to offer, while also maintaining a sense of a caring community. A new logo and slogan, as well as designs for mailers, a mural, flags, and shirts are included in this branding suite.