Each year, Ivy Tech Evansville holds a student showcase for all visual communication students to highlight and award their work they've created throughout the school year. The goal with The Ivy Effect branding is to help entice and spark curiosity in more students who may be thinking about entering their work into the show. Using the established Ivy Tech brand colors and basic art supplies as elements that represent all the different aspects of visual communication, The Ivy Effect branding is something unique, fun, and something all students can connect with.